Introduction to School Marketing Workshop (1 hour)

Join us as we look at some of the market forces at work. Together we EXPLORE, UNDERSTAND, IDENTIFY, ESTABLISH, OUTLINE and DEVELOP the rationale in building a marketing plan.

In this 60-minute introductory marketing workshop, we explore reasons for both rising and falling enrolment numbers, the decisions behind parent choices and whether the school is successfully implementing a sustainable public identity. We then look at ways to build an action timeline to facilitate a valid marketing plan.

• Note: This workshop is the introductory course to be taken before an advanced 2-hour marketing workshop which looks at dynamic forces, AIDA modelling and Porters market forces.